Another trend so far this year is mobile searches. Roughly 12% of all search advertising spent in the first quarter of 2012 was spend on mobile ads. This includes searches made on mobile phones as well as tablets, whose growing popularity is creating a new platform for advertisers. In the remainder of 2012 it is estimated that companies will focus more money on search engine ads than they have on social networking sites in the past, since mobile devices and tablets are starting to have full web browsers.
http://www.cluepaidsearch.com.au/sites/paidsearchcomau/assets/gfx/search_yahoo.jpg
http://econsultancy.com/us/blog/9538-online-advertising-trends-in-q1-2012
http://www.forbes.com/sites/roberthof/2012/04/10/search-will-still-trump-social-in-online-ads-this-year/
In regards to the mobile searching, I see the number of mobile searches will keep rising due to more and more people using smartphones. In regards to search engines,it is more convenient for people using the search engines to click on information that is relevant to them making it easier for advertisers to get clicks.
ReplyDeleteOne good thing about mobile advertising is that there are no pop ups! Even though there are ads still on mobile sites and search engines, most of the time they are only click ads. One annoying thing is that when I am looking at my CNN app there are little ads in between the articles and if I tap even close to it, it brings up the ad and then I lose where I was before. I dont think that it really is effective because I always just skip the ads.
ReplyDeleteI definitely agree that the number of mobile searches will continue to rise as internet capable phones continue to decrease in cost allowing them to be owned by a greater percentage of the population. It's much easier and convenient to search for something using your phone as opposed to sitting down in front of a PC or laptop. The number of online and mobile advertisements, while necessary for business purposes, is extremely annoying and I skip over the ads as well.
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