- Bots, which are online robots that click fraudulently on the ad.
- Low cost workers from foreign countries may be hired to click on ads.
- Employees of rival companies click fraudulently on the ad.
There may be companies such as Click Report that monitor your pay per clicks and may prevent fraudulent clicking. This company allows you to gain reports of the pay per clicks every day, and give you notifications when your ads are being clicked on multiple times per day.
http://news.cnet.com/Exposing-click-fraud/2100-1024_3-5273078.html
http://clickreport.com/?crtag=YahooBing
http://www.clicktrue.net/stop-ppc-click-fraud.html
Click Fraud can be good for people to make quick money. I feel though Google may lie a lot about the clicks. Many times people list stuff on google and have to pay for how many clicks there is. Some articles say big companies are getting peoples money from this.
ReplyDeleteI think that click fraud is a huge issue that has been going on for awhile and needs to be addressed. Although it is something that is hard to prevent, click fraud is something that could greatly affect the internet for everyone. Problems like this will make people less likely to participate in this type of advertising which will cause revenue problems for everyone. I think the key to monitoring click fraud is for advertising owners to monitor them. If the client sees a high number of clicks, with a low number of sales they should be able to conclude that either their approach is not working or there is click fraud occurring. Even though this is after the fact, it can help it form continually happening. This should be something that is heavily regulated and monitored on the internet because it could have such large negative effects on the internet economy.
ReplyDeleteClick fraud seems to be a very serious problem especially for small companies that dont have such a large amount of revenue to spend on advertising. It could be quite difficult, however to determine whether click fraud is occuring or if the website of the company just doesn't reach the standards of those who are viewing it. Either way, the company's financial reports would still show the impact that their poor advertising or click fraud is having on the company.
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