Search engines make most of their revenue by incorporating online advertisements onto their websites. Google’s main online advertisement programs are called Google AdWords and Google Adsense. Google AdWords allow advertisers the capability of having their websites appear next to relevant search results. The program allows businesses the capacity to control their costs by organizing the amount that they want to spend on a daily basis, with no required minimum spending. There are several benefits of advertising with Google’s AdWords such as it allows advertisers to target a specific audience based on their demographics, interests, etc., the businesses can choose where their ads appear such as on specific and partner websites, and their ad will reach “80% of Internet users in the US”. Advertising with Google can have a significant impact on ones business since it is the most widely popular and used search engine.
Google. Adwords Overview. 2012. 23 March 2012. http://support.google.com/adwords/bin/answer.py?hl=en&answer=1704410&topic=1713894&path=1710534&ctx=leftnav.
Google's AdWords is definitely a beneficial program to not only the companies that are putting their name out there in a relative search, but also to Google. I just studied in my marketing class that the more clicks required to find a particular page of information, the greater chance of us leaving that page or search. Since technology has become so advanced and continues to develop, we are wanting things at a rate that is faster, bigger, and better than previously purchased items. With the development of web3.0- we will be able to search with greater ease and the computer will literally do the work for us. AdWords is just a first step in the movement towards smarter searching and online shopping. Its the ads that catch our eyes within 8 seconds that will get our business.
ReplyDeleteHow effective exactly do you think these ads are? It seems as if businesses are still using these type of banner ads to promote their business, even if search results are not necessarily geared toward that particular company. As a consumer, I will usually click into the first page of search results mainly because I don't think that the company websites at the very top of the search results in the ad bar are relevant to my search.
ReplyDeleteI think this technology is slowly becoming outdated mainly because users are starting to ignore these types of "banner ads" in favor of more relevant search results. A lot of the time I will not click these ads at the top of the search results because they are either not relevant or I think they will lead to spam or unwanted cookies. As users become increasingly aware of the privacy concerns associated with this type of advertising I think companies will start to be more conscious of their efforts in advertising.
ReplyDeleteI think the ads are effective enough because when an individual searches for a product or some other kind, relevant content appears in the ads.
ReplyDeleteI personally think its very creepy and an invasion of privacy when I see an advertisement specifically geared towards my interests. I believe that advertising with Google will help out the business who's invested their money into advertising with them but believe gearing information towards certain types of people can be an invasion of privacy at times.
ReplyDeleteI have noticed that these types of ads have started to pop up on youtube videos. do the companies have to pay more for their ads to appear on youtube videos or is it just luck of the draw? also i think on yahoo they ask you after the pop up 15 second ad if you were interested in the ad so that they can appeal to your interests more.
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